Cookie Policy
Expert Medical Examination Ltd, ICO Registration ZC040477
Last updated: 30 July 2026
This cookie policy explains how Expert Medical Examination Ltd (“we”, “our”, “us”) uses cookies and similar technologies on our website. It sets out what cookies we place, why we use them, and the choices available to you for controlling them.
This policy should be read alongside our Privacy Policy, which explains how we collect, use, and protect your personal data more generally.
1. What cookies are
Cookies are small text files that a website places on your device when you visit. They are widely used to make websites work, to remember your actions and preferences, and to help site owners understand how their site is being used.
Cookies set by the website you are visiting are known as first party cookies. Cookies set by another organisation, such as an analytics provider, are known as third party cookies. Some cookies remain on your device only until you close your browser, while others stay for a set period.
2. How we use cookies
We use a small number of cookies on our website. They fall into two categories.
- Strictly necessary cookies: These cookies are needed for the website to function and to keep it secure. They may be set by the platform that hosts and serves our site to support core functionality, session handling, and security. Without these cookies, parts of the site may not work as intended.
- Analytics cookies: We use Google Analytics 4 (measurement ID G-VHYET7EXPR) to understand how visitors use our website so that we can improve it. Google Analytics sets cookies such as _ga and _ga_<container> (shown here as _ga_*) to distinguish users and to measure how the site is used, for example which pages are visited and how visitors move through the site. The information generated by these cookies is processed by Google on our behalf.
We do not use advertising or marketing cookies. We do not run advertising pixels or trackers from social media or advertising networks on our website, and we do not use cookies to build advertising profiles or to target you with adverts.
3. The cookies we use
The table below summarises the categories of cookies used on our website. Cookie durations are set by the provider and stated as typical values, because a provider such as Google may change them from time to time.
| Category | Example cookies | Purpose | Typical duration |
|---|---|---|---|
| Strictly necessary | Set by our hosting platform for site function and security | Enable core functionality, session handling, and security | Session or short lived |
| Analytics (Google Analytics 4) | _ga | Distinguishes users to measure site usage | Typically up to 2 years |
| Analytics (Google Analytics 4) | _ga_* (for example _ga_<container>) | Maintains session state for Google Analytics 4 | Typically up to 2 years |
4. Managing cookies
You can control and manage cookies through your web browser settings. Most browsers let you view the cookies stored on your device, delete them, and block cookies from some or all websites. The help section of your browser will explain how to do this.
Please note that if you block or delete cookies, some parts of the website may not work properly. Strictly necessary cookies in particular support core functions, so blocking them may affect how the site behaves.
If you would like to opt out of Google Analytics specifically, Google provides a browser add-on that prevents your data from being used by Google Analytics. You can download it from tools.google.com/dlpage/gaoptout.
5. Third party cookies
Our analytics cookies are provided by Google Analytics, a service supplied by Google. When these cookies are used, the information they generate is processed by Google in accordance with its own privacy terms.
You can read more about how Google handles data in its privacy policy at policies.google.com/privacy.
6. Changes to this cookie policy
We keep this cookie policy under review and may update it from time to time to reflect changes to the cookies we use or for other operational, legal, or regulatory reasons. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.
7. How to contact us
If you have any questions about this cookie policy or how we use cookies, please contact us:
- Email: info@expertmedical.co.uk
- Phone: 0203 8233 222
- Post: Expert Medical Examination Ltd, Allied House, 29-39 London Road, Twickenham, TW1 3SZ
- Data protection registration: ICO registration number ZC040477